As part of GETB's comprehensive rebranding initiative, my objective was to produce a high-quality music video aligning seamlessly with their new premium branding. The video aimed to accentuate a sense of unity, highlighting the strong connections among GETB staff and agents while capturing their collective passion, drive, and motivation—essentially embodying the essence of GETB.

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In navigating the delicate balance between adhering to corporate identity and brand guidelines and infusing a contemporary appeal for a modern target audience, I opted for a mixed media approach.

 

The primary software I used to achieve this was After Effects. Recognising the significance of the lyrics, I integrated them into the music video using rotoscoping techniques; considering their eventual projection onto a large screen during pivotal corporate events. This approach not only maintained consistency with the rebrand but also introduced a fresh perspective to enhance the brand's resonance with its audience.