THE MINI
SCALLOP
Asset Preparation,
Motion Design
NOIRGAZE, London
Year: 2023
In a collaborative effort, I had the opportunity to create an animated social media asset for Noirgaze, an emerging luxury accessory brand based in London.
The primary objective of this collaboration was to generate awareness and promote their new product, the mini-scallop bag.
Our focus was to emphasise the contrasting sizes of the bags and showcase its available colour options.
initiaL
CONCEPT
During the initial proposal stages of this project, I presented the asset on the left as a proposal for use on their social media channels and potential expansion beyond digital media. My proposal was an edit of walking sequence series in which the bags are styled differently along with changing backgrounds to highlight its versatility.
Through multiple discussions, we collectively determined that there was a particular need to prioritise the promotion of another product: the mini-scallop bags instead, as they required increased awareness in comparison to their other products.
Animation on the left-hand side:
Procreate (Character)
Adobe After Effects (Bag compositing)
Final Outcome Roles:
Photographer, photo retoucher, motion designer
Softwares:
Adobe Lightroom (Image editing)
Adobe Photoshop (Asset building)
Adobe After Effect (Motion)
After several meetings and discussions, we collaboratively developed a concept that aimed to effectively showcase the size comparison of the two bags. In alignment with the brand's visual direction, the final proposed concept is a quirky and attention-grabbing approach of personifying the bags as Russian nesting dolls. This creative concept aimed to captivate the audience's interest and create a memorable and distinctive visual representation of the product.
