Anugerah Lagu Indie (also known as the Malaysian Indie Music Awards) is a prestigious annual event dedicated to celebrating and recognising the talents within the Malaysian underground music industry. This award show serves as a vital platform for emerging and independent bands and singers, offering them a valuable opportunity to showcase their music and gain recognition. With a strong emphasis on promoting the diverse range of talents in the underground scene, Anugerah Lagu Indie aims to nurture and support the growth of the Malaysian indie music community.

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In realising the Brand Advertisement, I employed contemporary transition techniques that were prevalent at the time, enhancing the overall visual experience with a dynamic touch through the use of green screen chromakey.

 

To encapsulate the rebellious essence of the underground music scene, I integrated hand-drawn doodles onto the sequences. The success of the brand advertisement is attributed to none other than the proficiency and creativity of my skilled team. Collaboratively, we breathed life into the Brand Ad, ensuring its resonance with the intended audience.